Privacy Policy

At Alchemira, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website or use our fleet routing and dispatch optimization services.

Information We Collect

Account and Contact Information

We may collect personal information that you voluntarily provide to us when you:

• Register for an account on our platform
• Fill out a form on our website
• Subscribe to our newsletter
• Request a demo or consultation
• Contact our customer support
• Participate in surveys or promotions

This information may include your name, email address, phone number, company name, job title, and any other information you choose to provide.

Location Data

Our platform collects precise location data as a core part of its functionality, including:

• Driver location: Real-time and historical GPS coordinates of drivers using the mobile app, used for dispatching, route guidance, and performance tracking. Location is collected while the app is in use and, where enabled, in the background during active shifts.
• Vehicle location: GPS coordinates from connected telematics devices for fleet tracking, geofencing, and route optimization.
• Delivery location: Stop addresses and customer locations used to plan and execute routes.

Location data is collected only with the consent of the driver or fleet operator and is used solely to deliver the dispatch and routing features of our service.

Driver and User Data

For drivers and dispatchers using our platform, we collect:

• Name, email address, phone number, and profile photo (if provided)
• Driver license number and expiration date
• Hours of service (HOS) logs and shift records
• Performance data (on-time rate, speeding events, harsh braking, idling)
• Job assignments, completions, and dispatch history
• Electronic proof of delivery (signatures, photos)

Vehicle and Fleet Data

When connected to telematics hardware, we may collect:

• Vehicle identification number (VIN), make, model, and license plate
• Real-time GPS location and heading
• Odometer readings and fuel consumption
• Vehicle diagnostic codes and health alerts
• Geofence entry and exit events

Device and Usage Information

When you access our website or mobile app, we automatically collect certain information about your device and usage patterns, including:

• IP address and approximate geographic location
• Device identifiers (e.g., IDFA, Android Advertising ID)
• Browser type, version, and operating system
• App version and crash/diagnostic logs
• Pages or screens viewed and time spent
• Referring websites or sources

How We Use Your Information

We use the information we collect for various purposes, including to:

• Provide, maintain, and improve our fleet routing and dispatch services
• Calculate and display optimized routes using real-time location and traffic data
• Enable real-time dispatching, job assignment, and driver communication
• Track fleet assets, monitor vehicle health, and enforce geofences
• Generate driver performance scorecards and compliance reports
• Send automated customer notifications and ETA updates for deliveries
• Respond to your inquiries and provide customer support
• Send you technical notices, updates, and administrative messages
• Monitor and analyze trends, usage, and operational efficiency
• Detect, investigate, and prevent unauthorized access or fraudulent activity
• Develop new features and improve existing functionality

We do not sell your personal information or location data to third parties, and we do not use it for advertising purposes.

Data Sharing and Disclosure

We may share your information with third parties only in the following circumstances:

• Service Providers: We engage trusted third-party companies to perform services on our behalf, such as hosting, data analysis, payment processing, and customer service. These service providers have access to personal information needed to perform their functions but are contractually obligated to maintain its confidentiality.
• Business Transfers: If Alchemira is involved in a merger, acquisition, or sale of all or a portion of its assets, your information may be transferred as part of that transaction.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
• Protection of Rights: We may disclose information to protect the rights, property, or safety of Alchemira, our users, or others.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data in transit and at rest
• Regular security assessments and penetration testing
• Access controls and authentication mechanisms
• Secure development practices
• Employee training on privacy and security best practices

However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including the right to:

• Access and receive a copy of your personal information
• Correct inaccurate or incomplete information
• Request deletion of your personal information
• Restrict or object to certain processing activities
• Data portability (receive your data in a structured, machine-readable format)
• Withdraw consent for processing based on consent

To exercise these rights, please contact us using the information provided in the "Contact Us" section. We will respond to your request within the timeframe required by applicable law.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities and to remember your preferences. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our services.

Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we learn that we have collected personal information from a child under 16, we will take steps to delete such information as soon as possible.

International Data Transfers

Your information may be transferred to and processed in countries other than the country in which you reside. These countries may have data protection laws that differ from your country. Whenever we transfer your information internationally, we implement appropriate safeguards to ensure compliance with applicable data protection laws.

Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes described in this policy, unless a longer retention period is required by law. Specifically:

• Account data is retained for the duration of your account and deleted within 90 days of account closure upon request
• Driver location history and route logs are retained for up to 12 months by default, configurable by the fleet operator
• Electronic proof of delivery records are retained for up to 7 years for business compliance purposes
• Website usage data and analytics are retained for up to 24 months

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy.

Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at: